Monofilament Recovery & Recycling Program

Creating A Message

Once you have established program goals, objectives and target audiences, the next step is to create a message. The message should prompt action that will achieve the objectives of the program and it should be repeatedly used and visible to your target audience.

When developing a message, go ahead and build on existing themes, mascots and materials from other programs. You should also ensure the message contains some of the following key elements:

• A positive content and tone
• Easy to understand terms
• A local view
• Motivations for action (such as clean waterways, wildlife protection, health, safety, and environmental quality)
• Actions to take
• Contact information (such as telephone numbers, address or Internet web sites)

If you have more than one audience, different messages may need to be developed to effectively reach and educate each audience.

Download more information on creating an educational message by clicking below.

Downloads

Creating a Message  (Word Document)

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